Balsam Brands
Senior Art Director / 2023 – Present

Accenture North America
Associate Creative Director / 2020 – 2023

• Successfully engaged over 45 new and emerging clients, achieving a win rate of 98%.

• Collaborated closely with leadership to produce effective, winning creative solutions.

• Played a key role in securing over 56 million dollars in revenue for the firm.

• Demonstrated exceptional leadership managing and directing a team of 20+ designers, copywriters, strategists, and producers.

• Led innovative brainstorming sessions and creative processes.

Yelp, Inc.
Senior Design Manager / 2019 – 2020

• Led strong product-driven marketing campaigns across all channels, including direct mail, email, social, performance, and video.

• Implemented weekly creative meetings in collaboration with project management to establish brand consistency and enhance efficiency.

• Demonstrated leadership skills in managing, directing, and mentoring a team of 12 designers and motion graphics animators.

• Engaged with the Vice President of Product Design to uphold brand standards, ensuring consistency in brand expression, voice, and tone.

Shutterfly, Inc.
Managing Art Director / 2015 – 2019

• - Led a team of 10+ designers and copywriters for both Shutterfly and Tiny Prints.

• Managed all creative aspects for Tiny Prints, including direct mail, email, social, performance, and video ensuring consistency of brand expression and voice.

• Developed seasonal campaigns and ensured their proper implementation across
  multiple channels to meet business needs

• Art directed, designed, and delivered the largest revenue-driving annual holiday campaign and catalog for both Shutterfly and Tiny Prints, exceeding revenue targets.

• Art directed and conceptualized up to 10 brand photoshoots per year, collaborating
  with photographers and stylists.

Williams - Sonoma Inc., Pottery Barn
Graphic Designer / 2015 

• Maintained brand standards, ensuring consistency of creative expression and voice throughout all Pottery Barn print and direct-mail collateral.

• Designed all hero spreads for one of the nation’s largest monthly catalog drops.

• Assisted in the art direction of seasonal photo shoots, including moodboards creation.

• Creative consultant for Pottery Barn Teen and Pottery Barn Kids catalogs.

• Directed the Catalog Production Team, providing edits, updates, and feedback.

Ghirardelli Chocolate Company
Art Director / 2013 – 2015

• Maintained brand standards and consistency of brand in all 17+ retail stores.

• Managed all vendor relationships, including printers, fabricators, and contractors.

• Consulted with the Store Development Manager, aiding in the selection of materials, fixtures, and graphics for new retail build-outs.

• Created seasonal visuals and ensured their proper implementation across various locations, including all displays for the Ghirardelli + Disney cross-brand relationship.

• Conceptualized and designed store-exclusive products, driving half a million in sales.

• Art-directed photoshoots, collaborating with photographers and stylists.