As healthcare companies increasingly shift away from analog filing systems and outdated software, Kaiser Permanente sought a partner to facilitate the transformation of their entire business and operating model into a unified, seamless, cloud-based solution for both their organization and patients. Accenture, a renowned leader in enterprise-level cloud-based transformations, offered a robust solution to streamline the complex systems of the northern California healthcare provider, ultimately enhancing the well-being of the people, partners, and patients involved.

The objective was not only to secure the multi-million dollar deal for Accenture but also to demonstrate to Kaiser Permanente's senior leadership that the firm was a dedicated partner, fully prepared to support them on their journey toward long-term success.

Leading the the Accenture Canvas creative team, we developed a campaign that retained the essence of Kaiser Permanente's overall brand while incorporating elements of the Accenture parent look, feel, and tone to emphasize the strength of the partnership.